Paradigm Painting
Logo Design | Web Design
Brief
Paradigm Painting Ltd. is a painting company based in Winnipeg, Manitoba, that provides a wide range of painting services to commercial and residential clients. In 2022, the company decided to work with Rita Studios on the development of it’s brand with a new logo and website. The following case study outlines the process and results of this project.
The primary goal of the project was to create a modern, professional logo that would better reflect the quality of Paradigm Painting’s services. The company also wanted a website that was easy to navigate, visually appealing, and showcased their portfolio of work.
Direction
The design process began with a discovery phase, where we worked closely with the client to understand their business, brand identity, and design preferences. We identified their key values as professionalism, quality, and reliability. They also expressed a preference for a simple, modern design style.
Result
The result of our collaboration with Paradigm Painting was a stunning imagining of their brand identity, where the logo, featuring a minimal prism with a vibrant rainbow refracting from its right side, elegantly symbolizes their commitment to quality and creativity in every stroke. The accompanying modern typeface seamlessly integrates with the overall design, projecting professionalism and inviting trust from potential clients. Alongside the logo, we crafted a visually appealing website that serves as a gallery of their exceptional work, offering an intuitive navigation experience that reflects their dedication to customer satisfaction. This revitalized branding not only distinguishes Paradigm Painting in a competitive market but also lays a strong foundation for their future growth in Winnipeg’s painting industry.
Contact Us
We would love to hear from you! Whether you have a question about our services, want to collaborate on a project, or just want to say hello, please don’t hesitate to contact us. Let us know how we can help your brand.