Brief

At Tot Wheels, a local food truck serving up hand-rolled tater tots in Winnipeg, our design project sought to encapsulate the spirit of mobile dining with a unique logo that captures the essence of fun, flavor, and community. Through a collaborative exploration of colors, typography, and imagery, we aimed to create a brand identity that not only stands out on the bustling streets but also resonates with the diverse tastes of our customers. The web design was crafted to showcase our menu of mouthwatering dishes, ensuring an intuitive user experience that invites food lovers to explore, order, and share the joy of Tot Wheels. With an engaging menu design that reflects our playful yet professional ethos, we are excited to roll out a fresh visual identity that embodies the passion we bring to every dish served.

Direction

To develop Tot Wheels’ visual identity, we took a comprehensive design approach focused on storytelling and connection. By immersing ourselves in the food truck culture, we added playful elements that spark nostalgia while keeping a modern vibe. This exploration of food’s sensory experiences informed our design decisions, highlighting the joy of hand-rolled tater tots. Our goal was to create a brand that not only draws in customers but also builds a community around shared flavours and unforgettable dining moments, inviting everyone to savor the deliciousness.